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Critter Control, Inc. v. Young

United States District Court, M.D. Tennessee, Nashville Division

September 30, 2014

CRITTER CONTROL, INC., Plaintiff/Counter-Defendant,
v.
CARY YOUNG d/b/a ELITE CRITTER CONTROL, Defendant/Counter-Plaintiff,

MEMORANDUM & ORDER

ALETA A. TRAUGER, District Judge.

On September 8, 2014, the Magistrate Judge Issued a Report & Recommendation ("R&R") (Docket No. 109), which recommends that the plaintiff's Motion for Summary Judgment (Docket No. 90) be granted, that the defendant's Motion for Summary Judgment (Docket No. 85) and the defendant's Motion for Preliminary Injunction (Docket No. 46) be denied, and that the plaintiff's Motion to Dismiss the defendant's counter-claims (Docket No. 32) be denied as moot. The defendant has filed Objections to the R&R. (Docket No. 113.)

When a magistrate judge issues a report and recommendation regarding a dispositive pretrial matter, the district court must review de novo any portion of the report and recommendation to which a specific objection is made. Fed.R.Civ.P. 72(b); 28 U.S.C. § 636(b)(1)(C); United States v. Curtis , 237 F.3d 598, 603 (6th Cir. 2001); Massey v. City of Ferndale , 7 F.3d 506, 510 (6th Cir. 1993). Objections must be specific; an objection to the report in general is not sufficient and will result in waiver of further review. See Miller v. Currie , 50 F.3d 373, 380 (6th Cir. 1995). However, issues are not waived if the magistrate judge fails to warn the party of the potential waiver. See Mattox v. City of Forest Park , 183 F.3d 515, 519-20 (6th Cir. 1999).

The R&R accurately summarizes the facts and procedural posture of this case, which the court incorporates by reference herein.

The defendant's Objections are not a model of a clarity. Granting the Objections a liberal construction in light of the defendant's pro se status, the court construes the defendant as objecting only to the Magistrate Judge's recommendation that the court grant summary judgment to the plaintiff on the plaintiff's Lanham Act and Michigan unfair competition claims. The court therefore will adopt the Magistrate Judge's recommendations that the defendant's Motion for Preliminary Injunction and Motion for Summary Judgment be denied, recommendations to which the defendant has not made specific and coherent objections.

With respect to the plaintiff's Motion for Summary Judgment, the defendant argues that the Magistrate Judge erred by: (1) concluding that the plaintiff has shown, as a matter of law, that a likelihood of confusion exists based on the evidence in the record;[1] (2) concluding that the plaintiff's mark is not "generic"; (3) recommending that the court grant summary judgment to the plaintiff on a claim arising under Michigan law, because (a) the defendant is not subject to claims under Michigan law, and (b) the plaintiff has not provided sufficient evidence to support summary judgment on that claim; (4) refusing to assist the defendant in obtaining certain "materials" in support of his defense during the discovery process; and (5) failing to act impartially because of the defendant's pro se status. With respect to the fourth objection, the defendant's discovery-related objections are insufficiently specific to justify de novo review.[2] As to the fifth objection, it is again insufficiently specific to justify de novo review and, at any rate, finds no support in the record. The court will therefore limit its review to the first three categories of objections.

An incontestable federally registered mark can be canceled on the basis that it has become generic, but the burden of rebutting that presumption is on the defendant. Nartron Corp. v. STMicroelectronics, Inc. , 305 F.3d 397, 405 (6th Cir. 2002). Here, the defendant contends that the term "critter control" is generic, whereas his own service mark "elite critter control" is not. In support of this argument, the defendant argues that the plaintiff has not presented sufficient evidence to show that the term "critter control" is not generic. The defendant misconstrues his burden: because the plaintiff's mark is incontestable, the burden is on the defendant to provide sufficient competent evidence to displace the presumption that the mark is not generic. In his Objections, the defendant does not identify any specific evidence supporting his contention that the term "critter control" is generic. The defendant's conclusory assertions are insufficient to displace the presumption that the term "critter control" is not generic. Therefore, the court finds no error in the Magistrate Judge's finding that the plaintiff's service mark is not generic.

As to a likelihood of confusion, the defendant contends that the Magistrate Judge made unjustified findings concerning the eight potentially relevant factors. See Frisch's Restaurants, Inc. v. Elby's Big Boy of Steubenville, Inc. , 670 F.2d 642, 648 (6th Cir. 1982). As the defendant points out (and as the Magistrate Judge correctly found), there is no evidence of actual confusion and the record does not show that the defendant intentionally selected the plaintiff's mark. However, evidence of actual confusion, although potentially sufficient to show a "likelihood of confusion, " is not required, and "a lack of such evidence is rarely significant." Daddy's Junky Music Stores, Inc. v. Big Daddy's Family Music Ctr. , 109 F.3d 275, 280 (6th Cir. 1997). Similarly, intentional infringement is not required. As to the remaining factors, five factors weigh in favor of the plaintiff and the sixth factor is not relevant here:

• Strength of the Plaintiff's Mark: As the Magistrate Judge correctly found, because the plaintiff's service mark is registered, valid, and incontestable, the mark is presumed to be either inherently distinctive or descriptive with a secondary meaning. "[W]hen a mark is incontestable, then it is presumed to be at least descriptive with secondary meaning, and therefore a relatively strong mark." Wynn Oil Co. v. Am. Way Serv. Corp. , 943 F.2d 595, 600 (6th Cir. 1991) (internal quotation omitted); Daddy's Junky Music , 109 F.3d at 282. Although the defendant asserts in conclusory fashion that the plaintiff's mark is less distinctive than his own service mark (which adds the adjective "elite" to the plaintiff's mark), the defendant fails to identify specific evidence sufficient to overcome the presumption that the plaintiff's mark is a strong mark.
• Similarity of the Marks: The defendant argues that the marks bear "little to no similarity" because the "the Defendant's logo and the Plaintiff's logo are completely different and bare [sic] no similarities." Aside from this generalization, the defendant does not identify how the marks are dissimilar, rendering the objection insufficiently specific to justify second-guessing the Magistrate Judge's conclusions. Regardless, "[t]his factor entails more than a side-by-side comparison of the trademarks in question." Therma-Scan, Inc. v. Thermoscan, Inc. , 295 F.3d 623, 633 (6th Cir. 2002). "Instead, the relevant inquiry is whether a particular trademark, when viewed alone , would lead to uncertainty about the goods or services that it identifies." Id. (emphasis added). This analysis "account[s] for the possibility that sufficiently similar marks may confuse consumers who do not have both marks before them but who may have a general, vague, or even hazy, impression or recollection of the other party's mark." Daddy's Junky Music , 109 F.3d at 283. On review, this court agrees that the marks are sufficiently similar to support a likelihood of confusion, notwithstanding the addition of the term "elite" and certain differences between the two logos. Given that consumers would likely be exercising only ordinary care when looking for animal removal services, any differences in the logos are likely to be less significant. Furthermore, addition of the adjective "elite" to the plaintiff's mark does not sufficiently distinguish the defendant's service mark from the plaintiff's.[3]
• Relatedness of the Parties' Services: Both the defendant and the plaintiff market animal removal services in Tennessee (including within Middle Tennessee), thereby offering the same services and competing for the same group of customers in this area.[4] Under these circumstances, "confusion is likely if the marks are sufficiently similar, " Daddy Junky Music , 109 F.3d at 282, which the marks at issue here are.
• Likelihood of Purchaser Care: The defendant, without citation to any competent evidence, states that the public necessarily understands that "Elite Critter Control" is distinct from "Critter Control." However, as the Magistrate Judge found - and as the defendant concedes in his Objections - customers would not be expected to exercise any more than ordinary care in selecting a provider of animal removal services. The services at issue are not expensive, unusual, or targeted towards buyers who have special expertise or sophistication with respect to the services offered. Therefore, the court agrees with the Magistrate Judge that this factor favors the plaintiff. See Wynn , 943 F.2d at 602 ("In general, the less care that a purchaser is likely to take in comparing products, the greater the likelihood of confusion.")
• Likelihood of Expansion of Product Lines: As the Magistrate Judge correctly found, because the parties already provide the same services in the same geographic area, this factor is of no importance. See Audi AG v. D'Amato , 469 F.3d 534, 545 (6th Cir. 2006). Furthermore, whether the defendant intends to expand into other markets is irrelevant: the fact is that the defendant is already infringing the plaintiff's mark in a geographic area within which the parties directly compete for services.
• Marketing Channels: The court considers "the similarities or differences between the predominant customers of the parties' respective goods or services, and whether the marketing approaches employed by each party resemble each other." Audi , 469 F.3d at 543 (internal quotation omitted). "Simultaneous use of the internet as a marketing tool exacerbates the likelihood of confusion...." Id. (internal brackets and quotation omitted). Here, as discussed, the parties essentially compete for the same types of customers (those seeking ...

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